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Primers

While many of today's paints are self priming in most situations, special circumstances and paint problems are best addressed using the right primer.  Shop Color Wheel's selection of primers for any situation.

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Bin Shellac Based Primer

  • Premium shellac stain blocking primer with excellent adhesion
  • High hide sealer primer for tough pet, smoke and tobacco odors
  • Fast dry primer coating sticks to all surfaces without sanding
$10.59 - $63.39

Cover Stain Primer

  • Oil-Based primer seals, blocks stains and gives great adhesion
  • Requires no sanding, hides dark colors and prevents tannin bleed
  • Fast drying, stain killing primer can be coated in 1 hour
$6.79 - $31.39

Eco Spec WB Paint - Primer

  • Minimal Odor
  • Zero VOCs
  • Quick return to service
  • 100% Acrylic
  • Spatter-resistant
  • Exhibits excellent holdout properties
  • Engineered with Gennex® Color Technology
$54.99 - $239.99

Exterior Wood Primer

A premium quality exterior alkyd primer that's perfect for new or previously coated wood, under light color stains and where cedar and redwood bleeding may be encountered.

  • Exterior alkyd primer with excellent adhesion
  • Seals uniformly for a smooth appearance prior to topcoat
  • Fast drying – same day recoat
$25.99 - $329.99

High-Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

  • Maximum hiding for interior surfaces
  • Excellent all-around stain blocker
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology
$21.99 - $265.99

High-Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

  • Maximum hiding for interior surfaces
  • Excellent all-around stain blocker
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology
$21.99 - $265.99

Moorwhite Exterior Wood Primer

A premium quality exterior wood primer that penetrates deeply into a variety of wood surfaces and dries slowly to enable maximum adhesion even on weathered surfaces.

  • Premium exterior primer with maximum adhesion
  • Slow drying
  • Mildew resistant
  • Excellent hiding and leveling properties
$65.79

Multi-Purpose Latex Primer

A premium quality, 100% acrylic primer that adheres to nearly every surface. Enjoy the product's quick dry time and environmentally friendly low VOC.

  • Excellent adhesion and sealing for exterior surfaces
  • Quick drying
  • Easy application
  • Low VOC
  • Mildew resistant
  • Engineered with Gennex® Color Technology
$43.39 - $199.89

Prime Lock Plus

Prime Lock Plus is a fast-drying alkyd resin coating that primes and seals plaster, wood, drywall, and previously painted or varnished surfaces. It ensures the paint top coat has consistent sheen and appearance (excellent enamel holdout), seals even the toughest stains without raising the wood grain, and can be top coated with any latex or alkyd finish coat. For interior use and spot priming exterior surfaces.
  • High-hiding, multi-purpose alkyd primer sealer
  • Superior adhesion to glossy surfaces
  • Fast-drying
  • Prevents bleed-through
  • Excellent enamel holdout
$15.99 - $239.99

Stix® Waterborne Bonding Primer

Premium-quality, acrylic-urethane primer with unparalleled adhesion to the most challenging surfaces, including glossy tile, PVC, vinyl, plastic, glass, glazed block, glossy paint, pre-coated siding, fiberglass, and galvanized metals.
  • Bonds to hard-to-coat surfaces
  • Cures in temperatures as low as 35°F
  • Creates an extremely hard film
  • Excellent enamel holdout
  • Can be top coated with almost any product
  • View the sell sheet for more information
$21.99 - $343.99

Ultra Spec 500 Primer

  • Excellent hiding
  • Spatter resistant
  • Quick drying time
  • Low odor
  • Zero VOCs
  • Easy application
  • Soap-and-water cleanup
  • Qualifies for LEED credit
  • MPI approved
  • Engineered with Gennex® Color Technology
$38.99 - $164.99

Ultra Spec 500 Primer

  • Excellent hiding
  • Spatter resistant
  • Quick drying time
  • Low odor
  • Zero VOCs
  • Easy application
  • Soap-and-water cleanup
  • Qualifies for LEED credit
  • MPI approved
  • Engineered with Gennex® Color Technology
$38.99 - $164.99

Ultra Spec Prep Coat High Build Latex Primer

  • Fills and surfaces rough and uneven new drywall construction.
  • Evens out various porosities between drywall paper and compound joints
  • Easy to apply and dries quickly
  • Same day topcoat
  • Sandable
  • Performs equally well underneath either Benjamin Moore latex or solvent based
  • Helps make the finish coat smooth
  • Minimizes minor surface imperfections: paper fuzz, minor sanding grooves, nicks and pinholes
  • Engineered with Gennex® Color Technology

Recommended for:
Prep-Coat is designed to be used as a preparatory coating intended to create a smoother painting surface.

$0.00

Zinsser Covers Up Primer Spray

  • Spray Primer dries white, blocks and seals ceiling stains
  • Vertical tip nozzle for overhead ceiling projects, low odor
  • Fast drying, one coat coverage works over or under any paint
$6.79

Zinsser Mold Killing Primer Gallon

  • Kill existing mold, mildew, and odor causing bacteria
  • EPA registered assures performance quality EPA Reg 87469-1-69587
  • Coating works under any coating, aides in covering fungal stains
$49.79

Ultra Spec HP Acrylic Metal Primer

  • Water thinned
  • Rust inhibitive
  • Fast dry and fast full cure times
  • Excellent adhesion
  • Can be applied to galvanized metal
  • Engineered with Gennex® Color Technology

Recommended for:
Ferrous Metal, Galvanized Metal, Equipment, Metal buildings, Fences, Masonry and General maintenance painting substrates.

$67.99

Associated Paint Clear Water-Based Acrylic Masking Liquid H2O

Masking Liquid H2O is a fantastic product produced by Associated Paint, Inc. It is used by painting contractors, homeowners and commercial and industrial users alike. Masking Liquid H2O is an acrylic-modified, water-based clear coating. It is formulated to peel from glass and may be used for interior or exterior purposes.

  • Brand Name: Associated Paint
  • Color: Clear
  • Base Type: Water-Based
  • Coating Material: Acrylic
  • Product Type: Masking Liquid H2O
  • Container Size: 1 qt.
  • Indoor or Outdoor: Indoor and Outdoor
  • VOC Level: 100 g/L
  • Clean Up: Soap and Water
$59.97

Ultra Spec Hi-Build Masonry Block Filler

A full bodied and high build, latex block filler specially formulated for easy brush, roll or spray application. It may be top-coated with conventional Latex or Alkyd finishes as well as with Epoxy, Aliphatic Urethane, and Quick Dry Enamels.

  • Fills small cracks and voids in concrete, cinder block, and rough masonry
  • Can be used with either interior or exterior Benjamin Moore finish coatings
  • Can be used on exterior masonry surfaces when properly top coated with a Benjamin Moore exterior finish product.
  • Engineered with Gennex® Color Technology

Recommended for:
Designed to be used as a preparatory coating to create a less porous, smoother painting surface.

$103.99

PRO-999 Rx-35® Sealer/Primer for Sealing Porous Surfaces

  • Seals and primes porous surfaces like drywalls, popcorn ceilings
  • Low odor and no drip formula
  • Dries in under 3 to 4 hours
$36.39

Shieldz Water-Based Universal Wallcovering Primer and Sealer

  • Wallpaper primer and sealer prepares surface to hang wallpaper
  • Prevents seam separation and curling edges, mildew resistant
  • Fast drying, low odor primer with easy one step application
$33.79

Zinsser Gardz Drywall Sealer Gallon

  • Low odor sealer protects drywall, plaster and textured surfaces
  • Fast dry, water-based formula is easy to use and dries clear
  • Water-resistant matte finish offers a durable, paintable coating
$36.39