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Primers

While many of today's paints are self priming in most situations, special circumstances and paint problems are best addressed using the right primer.  Shop Color Wheel's selection of primers for any situation.

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1-2-3 Primer

  • Primer preps for paint, blocks stain and odors on surfaces
  • Resists blistering, peeling and mold and mildew growth
  • Ultra-low odor water based primer dries to touch in 35 minutes
$6.29

ADVANCE Interior Paint- Primer

  • Provides a total waterborne system for Advance Waterborne Interior Alkyd finishes
  • Easy to apply
  • Excellent leveling properties
  • Excellent adhesion
  • Sandable
  • Spatter resistant
  • Excellent for blocking household stains
  • Download our how-to guide or watch our how-to video for tips on repainting your cabinets using ADVANCE
  • Engineered with Gennex® Color Technology
  • View the sell sheet for more information
$21.99 - $57.99

Alkyd Metal Primer

  • Excellent corrosion resistance
  • Excellent adhesion
  • Fast recoat
  • Excellent hiding quality
  • Excellent leveling properties
  • Rust preventative coating
$54.99 - $264.99

ARBORCOAT Exterior Oil Primer

  • Excellent for blocking tannins in extractive woods like redwood and cedar
  • Provides a uniform surface for painting or staining
  • Seals porous surfaces and improves the bond over prepared chalky surfaces
  • Excellent hide and coverage
  • Provides stain-blocking properties
  • Download our how-to guide or watch our how-to video for tips on staining your deck using ARBORCOAT
  • View the sell sheet for more information
$58.99 - $195.95

Aura Color Foundation

  • Base coat for Aura paint when needed
  • Hides surface flaws and dark colors
  • Creates a smooth finish
  • Quick drying
  • Can be applied over latex or oil finishes
  • Spatter resistant
  • Engineered with Gennex® Color Technology
$34.99 - $397.95

Bin Shellac Based Primer

  • Premium shellac stain blocking primer with excellent adhesion
  • High hide sealer primer for tough pet, smoke and tobacco odors
  • Fast dry primer coating sticks to all surfaces without sanding
$10.59 - $63.39

Cover Stain Primer

  • Oil-Based primer seals, blocks stains and gives great adhesion
  • Requires no sanding, hides dark colors and prevents tannin bleed
  • Fast drying, stain killing primer can be coated in 1 hour
$6.79 - $31.39

Eco Spec WB Paint - Primer

  • Minimal Odor
  • Zero VOCs
  • Quick return to service
  • 100% Acrylic
  • Spatter-resistant
  • Exhibits excellent holdout properties
  • Engineered with Gennex® Color Technology
$42.95 - $188.95

Enamel Underbody Primer

An alkyd-based primer that's recommended for wood trim, doors, cabinets and other surfaces where an ultra-smooth topcoat is desired. The superior adhesion qualities provide outstanding enamel holdout.

  • Interior primer with superior flow and leveling
  • Sand easily for a smooth finish
  • Outstanding enamel holdout
$22.39 - $55.95

Exterior Wood Primer

A premium quality exterior alkyd primer that's perfect for new or previously coated wood, under light color stains and where cedar and redwood bleeding may be encountered.

  • Exterior alkyd primer with excellent adhesion
  • Seals uniformly for a smooth appearance prior to topcoat
  • Fast drying – same day recoat
$16.99 - $204.99

High-Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

  • Maximum hiding for interior surfaces
  • Excellent all-around stain blocker
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology
$14.99 - $179.99

High-Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish all surfaces. This is the primer of choice when a significant color change is required.

  • Excellent all-around stain blocker
  • Maximum hiding for exterior surfaces
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology
$14.99 - $179.99

Moorwhite Exterior Wood Primer

A premium quality exterior wood primer that penetrates deeply into a variety of wood surfaces and dries slowly to enable maximum adhesion even on weathered surfaces.

  • Premium exterior primer with maximum adhesion
  • Slow drying
  • Mildew resistant
  • Excellent hiding and leveling properties
$25.99 - $65.79

Moorwhite Exterior Wood Primer

A premium quality exterior wood primer that penetrates deeply into a variety of wood surfaces and dries slowly to enable maximum adhesion even on weathered surfaces.

  • Premium exterior primer with maximum adhesion
  • Slow drying
  • Mildew resistant
  • Excellent hiding and leveling properties
$25.99 - $65.79

Multi-Purpose Latex Primer

A premium quality, 100% acrylic interior primer that adheres to nearly every surface. Enjoy the product's quick dry time and environmentally friendly low VOC.

  • Excellent adhesion and sealing for interior surfaces
  • Quick drying
  • Easy application
  • Low VOC
  • Mildew resistant
  • Engineered with Gennex® Color Technology
$16.95 - $199.89

Multi-Purpose Latex Primer

A premium quality, 100% acrylic primer that adheres to nearly every surface. Enjoy the product's quick dry time and environmentally friendly low VOC.

  • Excellent adhesion and sealing for exterior surfaces
  • Quick drying
  • Easy application
  • Low VOC
  • Mildew resistant
  • Engineered with Gennex® Color Technology
$16.95 - $199.89

Multi-Purpose Oil Based Primer

A premium quality alkyd primer is a universal favorite when a quality under coater, sealer and stain blocking primer is needed. It can be used over oil or latex paint and performs equally well under all Benjamin Moore architectural finish coats.

  • Excellent adhesion and sealing for exterior surfaces
  • Excellent hide
  • Stain blocker
$16.99 - $203.99

Prime Lock Plus

Prime Lock Plus is a fast-drying alkyd resin coating that primes and seals plaster, wood, drywall, and previously painted or varnished surfaces. It ensures the paint top coat has consistent sheen and appearance (excellent enamel holdout), seals even the toughest stains without raising the wood grain, and can be top coated with any latex or alkyd finish coat. For interior use and spot priming exterior surfaces.
  • High-hiding, multi-purpose alkyd primer sealer
  • Superior adhesion to glossy surfaces
  • Fast-drying
  • Prevents bleed-through
  • Excellent enamel holdout
$11.89 - $179.95

Stix® Waterborne Bonding Primer

Premium-quality, acrylic-urethane primer with unparalleled adhesion to the most challenging surfaces, including glossy tile, PVC, vinyl, plastic, glass, glazed block, glossy paint, pre-coated siding, fiberglass, and galvanized metals.
  • Bonds to hard-to-coat surfaces
  • Cures in temperatures as low as 35°F
  • Creates an extremely hard film
  • Excellent enamel holdout
  • Can be top coated with almost any product
  • View the sell sheet for more information
$18.59 - $295.99

Sure Seal Latex Primer Sealer

  • Excellent stain blocking and sealing
  • Strong adhesion
  • Low VOC (<50 g/l)
  • Fast dry to touch - under an hour
  • Mildew resistant coating
  • MPI Rating #6, #39 and #137
  • Engineered with Gennex® Color Technology
  • View the sell sheet for more information


Recommended for:
Designed for a wide range of interior and exterior projects.
$9.99 - $99.99

Ultra Spec 500 Primer

  • Excellent hiding
  • Spatter resistant
  • Quick drying time
  • Low odor
  • Zero VOCs
  • Easy application
  • Soap-and-water cleanup
  • Qualifies for LEED credit
  • MPI approved
  • Engineered with Gennex® Color Technology
$29.99 - $129.95

Ultra Spec 500 Primer

  • Excellent hiding
  • Spatter resistant
  • Quick drying time
  • Low odor
  • Zero VOCs
  • Easy application
  • Soap-and-water cleanup
  • Qualifies for LEED credit
  • MPI approved
  • Engineered with Gennex® Color Technology
$29.99 - $129.95

Ultra Spec Prep Coat High Build Latex Primer

  • Fills and surfaces rough and uneven new drywall construction.
  • Evens out various porosities between drywall paper and compound joints
  • Easy to apply and dries quickly
  • Same day topcoat
  • Sandable
  • Performs equally well underneath either Benjamin Moore latex or solvent based
  • Helps make the finish coat smooth
  • Minimizes minor surface imperfections: paper fuzz, minor sanding grooves, nicks and pinholes
  • Engineered with Gennex® Color Technology

Recommended for:
Prep-Coat is designed to be used as a preparatory coating intended to create a smoother painting surface.

$87.99

Ultra Spec Prep Coat High Build Latex Primer

  • Fills and surfaces rough and uneven new drywall construction.
  • Evens out various porosities between drywall paper and compound joints
  • Easy to apply and dries quickly
  • Same day topcoat
  • Sandable
  • Performs equally well underneath either Benjamin Moore latex or solvent based
  • Helps make the finish coat smooth
  • Minimizes minor surface imperfections: paper fuzz, minor sanding grooves, nicks and pinholes
  • Engineered with Gennex® Color Technology

Recommended for:
Prep-Coat is designed to be used as a preparatory coating intended to create a smoother painting surface.

$87.99

Zinsser Covers Up Primer Spray

  • Spray Primer dries white, blocks and seals ceiling stains
  • Vertical tip nozzle for overhead ceiling projects, low odor
  • Fast drying, one coat coverage works over or under any paint
$6.79